Ideally you want to aim to get good quality links from top sites pointing to your webpages, but how do you know which sites are quality sites? Link building is (still) key to driving traffic to a site and improving your website ranking. I found that some of my pages where ranking higher on these than I originally thought. I did find the Yahoo and Bing results very interesting though. I don’t know whether this is because Google have gotten wise to Rank Tracker’s search techniques or whether I was simply doing something wrong. Whilst this all sounds great, I did find when testing this tool out that some of the keywords I am ranking well for, weren’t showing up properly for the Google search engines. You can even do searches to see how you are ranking on Google images and YouTube! rather than the English based search engines. The great thing about this is that you can search via different search engines.įor example, you may run a Spanish website, so you would be much better conducting a search on Google.es, Yahoo.es, Bing ES, etc. Rank Tracker lets you analyse a website to look for all the keywords that you are currently associated with (or you can include them manually), which it will then analyse the SERP positions of your pages. This is useful as you can see which of your posts are working and bringing you traffic, and which aren’t (so you can go back and work on them). When you run a website, it is always useful to see how your posts and pages are ranking in the search engines. Maybe you could use this software to perform SEO analysis for your clients sites and offer to help them to improve their SEO performance. Try looking at your competitors and see how their site stacks up. You don’t just have to use this software for your own site. Again, these reports can be saved as PDF files for future reference. This is great when you want to go back and improve certain posts/pages of your site to try and get them to rank higher. Enter in some keywords that you were aiming to rank for with that page and WebSite Auditor will analyse that page for you. There is also another feature that lets you analyse individual webpages of your site. This can all be saved as a PDF so that you can present your findings to clients if you need to. You can even get a detailed breakdown of your website with the ‘Website Structure Audit Report’ that will list important things like For example, I instantly spotted a couple of pages where I had (for some reason) forgotten to add a meta description. This makes it really easy to identify which of your pages needs attention and what needs doing. When it is finished it presents your site in a nice, easy to read list of all your pages, which will include things like When I did it for this site, it took about 2-3 hours to do, so I just went and did something else for a bit. It does this by crawling your site just as a search engine would, though depending on the size of your site this process can take a while to complete. WebSite Auditor allows you to analyse your entire website on-page structure and see any flaws that you may have. This would be a monumental task if you had to go through and look at each page individually to find issues that needed fixing. In order for your site to rank well, you need to make sure your website pages are all optimized for the search engines. Let’s take a look at each of them to give you a better understanding of how they work. The software consists of 4 separate tools LinkAssistant, Rank Tracker, WebSite Auditor and SEO SpyGlass, with each serving a different purpose. There is SO much information that you need to research and monitor, which ends up being quite time consuming. Now, let’s be honest, SEO (Search Engine Optimization) is not the easiest topic to get your head around, especially for newbies. SEO PowerSuite is an all-in-one SEO tool kit that you can use to help your site rank higher. I thought it would be good to put together a review of what I thought of it (both good and bad) and show you some of its useful features. It’s called ‘SEO PowerSuite’ and it is a full set of SEO tools that you can use to monitor and improve your website. Recently, I have been playing around with some new software that I’ve been using for the site and I wanted to let you know about it. If you are a regular reader of this blog, then you will know that I talk a lot about SEO and the importance of optimizing your site to rank well in the SERPs (Search Engine Result Pages).
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